Taxman launches advertising campaign to smoke out dodgers

Adverts will be rolled out nationwide as the taxman raises awareness of its campaign against tax dodgers

12 Nov 2012 Accountancy Age

By Calum Fuller


AN ADVERTISING CAMPAIGN designed to encourage voluntary tax settlements has been launched by HM Revenue & Customs.

Posters showing a huge pair of eyes peering through a ripped envelope will be rolled out nationwide in an attempt to warn tax cheats to declare all their income before they are investigated by the taxman.

They bear the strapline: "If you've declared all your income you have nothing to fear."

The department has set up a website – – to help support those who want to pay the correct tax.

HMRC director-general for enforcement and compliance Jennie Granger said: "Our message to the small percentage who don't [pay the correct tax] is a simple one: The net is closing in. We will detect you if you haven't put a job through the books, if you haven't declared investment income, if you've hidden assets offshore or if you haven't even registered for VAT."

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