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Ethical agenda starts with board

David Rae, Financial Director, 26 Apr 2007

Ethical business practices are now a boardroom issue

According to the 2007 European corporate identity survey, a report into 500 of the largest publicly listed companies in Europe by Integrity Interactive and the Association of Corporate Counsel, ethical business issues are increasingly becoming part of the board agenda.

Despite this, there is no real evidence that the increase in corporate governance and compliance demands have resulted in a subsequent improvement in procedures.

The research found that while the majority of heads of legal and chief compliance officers think that pressure for improved ethics and compliance programmes will increase from stakeholders, only 56% said they had the necessary measures in place to cope.

The main drivers for ethical and compliance policies remain internal. The main driver of change remains the board of directors, followed by a desire to do the right thing, a need to build a common corporate culture and protecting the company’s reputation.

“Managers should focus on the implementation of an ethical culture, in which each employee has to comply with the law and the ethical values of the company,” said Nicolaas Sieben at Novartis International.

Although 99% of companies have either a code of conduct or a statement of a set of values and principles, only half said that all their employees are made to read the code. Almost a quarter (22%) of companies said that the code was only distributed to a selected list of employees.

Michael Volz of pharmaceutical giant Merck, and a respondent to the survey said: “The wisdom of having a set of corporate values is quickly gaining currency as being good for business.”

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