RSS feedsThe most high-profile adverts feature broadcaster Adam Hart-Davis, and have been a feature of prime-time advertising slots for months.
But Chas Roy-Chowdhury, head of tax at ACCA, disputes their effectiveness. 'The advertising campaign has not made any difference. There does not seem to be any huge pick-up in tax returns arriving on time,' he told the Financial Times.
'Even with the advertising campaign, some people are fed up with the system and its complexity.' A survey carried out among ACCA members revealed they did not think the system had improved.
