E&Y: CFOs ineffective at investing across rapid-growth markets

UK CFOs believe the higher risks and volatile returns associated with entry into rapid-growth markets will trigger a churn in the investor base

10 Jan 2012

By Richard Crump


FEW UK CFOs think their company is effective at managing investments across markets with significantly different growth rates according to a report from Ernst & Young

In a survey of over 750 CFOs world-wide two thirds of UK CFOs replied that they do not believe their organisation is good at balancing resource allocation between developed and rapid-growth markets.

The report added that most UK CFOs also lack confidence in communicating this investment balance across divergent markets to the investor community.

Les Clifford, partner and chair of E&Y's CFO Programme in the UK and Ireland, said that CFOs need "to manage a very difficult and complex equilibrium across markets which are very different in terms of their characteristics, risk/return profile and performance horizons.

"This balancing act, at a time when competition for capital is so fierce, also requires the CFO to focus on a communication strategy that gives the investor comfort that management are in control of what they are doing in these diverse markets."

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