Playing down the profit margins
Here’s another strange case of the businessman worried about making too much profit: Smiths Industries’ newly installed chief executive, Keith Butler-Wheelhouse, recently played down the prospect of higher profit margins at the already highly profitable medical equipment division.
While the majority of chief executives in his position might exhibit concern at any signs of declining margins, he announced that he would be alarmed if margins were to go up.
However, there was method in his apparent madness. He was afraid that even better profits would attract more competition.
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