Digital Transformation » Systems & Software » EXTRAORDINARY ITEMS – PW publishes Ps & Qs bible for business globe-hoppers.

For those of you clutching last month’s FD travel supplement and on your way to foreign climes, more invaluable help is at hand. Have you ever wondered why your Spanish counterparts seem so secretive or why that Russian bottle of vodka never seems to be put away, or even why you shouldn’t start cracking jokes with the Germans?

The European business culture guide produced by Price Waterhouse aims to put an end to these niggling cultural differences and reduce shock levels when invited for an after work sauna with a Finn. We Brits, don’t escape; apparently we are self-deprecating, lacking in levity and feel the need to be humorous at all times. Extraordinary.