Risk & Economy » Regulation » Virgin Atlantic CFO becomes its chief commercial officer

(Accountancy Age) – Virgin Atlantic CFO Julie Southern has been promoted to the newly created role of chief commercial officer.

The CCO role will see her tale responsibility for network expansion, trade alliances and driving revenues through sales, pricing and marketing.

As CFO she reshaped the business to reduce cost during the downturn.

Southern has spent ten years at Virgin, having previously served as group FD of Porsche Cars Great Britain.

“Julie’s expertise has enabled the business to steer a course through some very difficult times but now we can utilise her strengths at the front end of the business, driving new relationships, revenues and ultimately our growth strategy,” said Virgin Atlantic chief executive Steve Ridgway.

Her promotion sees current FD Tim Livett promoted to the CFO position and move onto the main board. Southern has overseen Livett’s development in his role over the past six years.

Livett joined Virgin in 2004 from Hudson Highland Group where he was European CFO. He also spent eight years at British Airways.