Strategy & Operations » Kingfisher CFO on market volatility and strategy

Karen Witts, CFO of Kingfisher, discusses her business’ approach to market volatility. Retail as a sector is constantly changing, and Witts wants to be able to lead that change and not simply follow. As a result, Kingfisher’s strategy is geared towards responding to change and volatility.

One of the biggest pillars of that strategy is the way in which Kingfisher is buying and selling goods and services, and working with suppliers to co-create new products and services for customers. She provides an example in Screwfix, through which small tradesman can use their mobile phones to purchase and collect goods from the trade counter within 5 minutes.


Karen is a seasoned Chief Financial Officer and chartered accountant with a strong background in finance and management across a variety of sectors. Prior to joining Kingfisher, she served as Chief Financial Officer, Africa, Middle East, Asia and Asia Pacific for Vodafone plc and before that spent 11 years in Finance Director and General Management roles at BT. Karen has also worked in companies including Diageo and Mars. She is a non-executive director of Imperial Brands plc and Chairman of its Audit Committee.