TOP ten firm Baker Tilly will benefit from moving to the RSM brand as part of changes that will see more than 100 firms of RSM International rebrand to RSM, a poll of Accountancy Age readers has found.
The survey of 358 readers found that around two thirds believed the move would strengthen the firm’s UK position as a provider of global services, while a further 4% felt it would give the firm more global recognition.
Around a third were more sceptical about the deal, with 21% suggesting that the RSM brand is no stronger, if not weaker, than Baker Tilly. A further 7% said the move had confused the market.
In an interview with Accountancy Age, the heads of RSM International and its US firm McGladrey said the name change has addressed the perception that the network is less connected than larger rivals.
The current poll asks if people with working class backgrounds are being “systematically” excluded from the best jobs at the UK’s top accounting firms.
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