The research, which was carried out by mid-tier accountancy firm PKF, indicates that the hotel trade may be panicking unnecessarily over the crisis, which was at its height last month.
Preliminary results of the research show the occupancy rate of the 285 regional hotels surveyed rose 3% on last year’s figures, while the average room yield also increased by £2.50.
‘We are intrigued to see these results in the wake of all the publicity which gave indications to the contrary,’ said Melvin Gold, managing director of PKF hotel consultancy services.
The firm had been expecting a downturn, as the hotel business is cyclical and last year was one of its best years.
Gold added: ‘We did expect this to be a less good year even without the foot and mouth crisis. We’re not saying no one suffered. Undoubtedly, there’s an effect in small country hotels and a strong effect on particular areas.’However, London’s hotels appeared to be affected by the crisis, with March occupancy rates falling 5% on last year.
‘The main impact in London has been from the US economy,’ explained Gold. ‘If tourists are staying away then the impact will normally be felt in the capital.’
Although the survey is encouraging, Gold is not giving hotels the all clear. ‘This may mean that there is a delayed impact and the situation is likely to worsen in the months to come,’ he said, adding that hotels have widely reported lower bookings for future months.
The application of robotics in finance functions is moving faster than predicted. Although, companies are cautious in how they are applying artificial intelligence to ensure results first, many are stepping up their investigations
EU competition commissioner Margrethe Vestager has defended the decision to order technology giant Apple to pay €13bn (£11bn) in back taxes to the Irish government
Carillion has announced the appointment of a new finance director as it reported a rise in first half profits and sales led by strong growth in its support services business
The UK inflation rate hit its highest level in almost two years in July, suggesting that the sharp fall in sterling following the UK referendum to leave the European Union is forcing prices up