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Talking about…effectively creating a Cash Culture

Many finance directors have been through some of the most challenging times of their careers, with even the strongest businesses having to cope with dwindling cash reserves.

FDs have emerged from the financial crisis with a renewed respect for the importance of good cashflow management, but overcoming cash management habits is not easy.

Speaking in a video interview with Richard Crump, deputy editor of Financial Director, Stephen Loffler, director at REL, sets out a handful of simple points about how FDs can effectively create a cash culture within their organisations.

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