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Severn Trent is no exception, and it spends much of its annual report showing how it is reducing water leakage, testing soil samples and improving the speed at which it handles customer queries. All fairly predictable stuff, but the photography employed to illustrate these efforts demonstrates a degree of originality,imagination and wit that – one hopes – exemplify Severn Trent’s service standards and values. Gone are the forced smiles of happy sewage workers and call-centre staff. Bring on the rubber ducks and empty buckets … Annual report: Severn Trent Plc, 1997 Group finance director: Alan Costin Design: Sampson Tyrrell Corporate Marketing Photography: Robin Broadbent To have your company’s annual report considered for inclusion, please send a copy to: Peter Drake “Portfolio” Financial Director 32-34 Broadwick Street London W1A 2HG.

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