AdSlot 1 (Leaderboard)

Extraordinary Items – That sinking feeling

The seas were too calm for sea-sickness – but not sick jokes. The glossy brochure handed out by KPMG’s risk management services group was illustrated with a picture of the Titanic.

It showed how claims that the Titanic was unsinkable were actually generated by media hype (lesson: manage the media) and how the Titanic was carrying more lifeboats than it was legally required to (lesson: don’t just accept industry standards).

By the way, unlike the bar-propping media luvvies who have attended similar ship-board events, every single FD took part in the emergency drill – so maybe they got the KPMG message.

Related reading