As we write this, the single European currency is barely two months old. That is far too soon for those with strong, politically-entrenched positions to have gained more than a couple of hundred yards of no man’s land, but it’s not too soon for us to explore what is happening on the front lines. Tell us about your business’s experiences with the euro and you will be eligible for a prize draw for your choice of Veuve Clicquot champagne or The Macallan single malt whisky. We have a total of five prizes to give away. All responses will be treated in strictest confidence. A. ABOUT YOUR ORGANISATION. 1. What size of business are you responsible for? 2. Is this the parent company? yes 3. Where is the parent company based? – UK – Eurozone – Other Europe – North America – Other 4. What proportion of your turnover is generated in: B. Your experiences with the euro. For each statement, please tick the answer that most closely reflects your company’s experiences. Please ignore any question that is not relevant to your business/industry. 5. Our retail businesses in the eurozone are pricing products in: – National currencies – Euros – Both 6. Our retail customers are confused by euro pricing. – Agree – Partly agree – Disagree 7. Our retail customers are increasingly paying in euros with credit/debit cards, cheques and travellers cheques. – Agree – Partly agree – Disagree 8. Our retail customers find pricing in euros is helpful. – Agree – Partly agree – Disagree 9. We have to adjust prices in our retail businesses because of price transparency/convergence. – Agree – Partly agree – Disagree 10. Our business customers in the eurozone want us to price our products and services in euros. – Agree – Partly agree – Disagree 11. Our businesses in the eurozone want suppliers to price in euros. – Agree – Partly agree – Disagree 12. We have customers in the UK who want us to price in euros. – Agree – Partly agree – Disagree 13. We have suppliers in the UK who want to invoice us in euros. – Agree – Partly agree – Disagree 14. Because of price transparency/convergence, there is pressure throughout our supply chain to reduce our costs/prices. – Agree – Partly agree – Disagree 15. The euro opens up opportunities for more competitive purchasing. – Agree – Partly agree – Disagree 16. We are very satisfied with the effectiveness of our euro preparations and strategy. – Agree – Partly agree – Disagree C: Your views on the euro in Britain. 17. If Britain was to join the single European currency would this, on balance benefit your company? disadvantage your company? – neither – don’t know 18. If Britain was to join the single European currency would this, on balance – benefit British business as a whole? – disadvantage British business as a whole? – neither – don’t know 19. If and when the UK government proposes membership of the single European currency, do you believe that, in a referendum, the electorate would: – oppose membership – support membership – don’t know 20. Notwithstanding any of your previous answers, if and when the government proposes membership of the single European currency, would you personally vote to: – oppose membership – support membership – don’t know Additional comments: PLEASE RETURN QUESTIONNAIRES BY FRIDAY 9 APRIL All replies will be eligible for a draw for a bottle of Veuve Clicquot champagne or The Macallan single malt whisky. Five prizes will be available – but only if you send us your name and contact details! All responses will be treated in strictest confidence, although winners’ names will be announced in a future issue of Financial Director. Name: Title: Organisation: Phone no: E-mail: If I am a winner, I prefer – champagne – single malt whisky Please send this form to: Euro Survey, Financial Director, FREEPOST 25, WD2520/11, London W1E 6EZ or fax: 0171 316 9250.
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