How leading marketers leverage content to reach Finance Directors

Are you trying to promote your product or services to busy Finance Directors? 

How do you engage them when their attention is short and they have limited time to consume your content? If this sounds like a challenge your organisation is facing, this complimentary whitepaper from Financial Director should be invaluable reading.

Our “How leading marketers leverage content to reach Finance Directors” whitepaper covers everything from strategy and goal-setting to content creation, amplification and performance analysis. The report is brimming with useful insights and data from sources including the Content Marketing Institute, LinkedIn and Hubspot.

The eight sections of this report are as follows: 

  1. Create a strategy
  2. Set goals and the metrics for each stage
  3. Analyse your buyers
  4. Identify topics
  5. Create content
  6. Amplify your content
  7. Analyse your performance
  8. Seek new content opportunities

* Source: Content Marketing Institute

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