Strategy & Operations » Leadership & Management » Creston promotes CFO to chief executive

COMMUNICATIONS GROUP Creston has promoted its finance director to CEO following the retirement of its founder Don Elgie, who is leaving to pursue a career of non-executive roles.

Succeeding Don will be Barrie Brien, the current COO and CFO, who has been with the Group since 2004.

Barrie Brien said: “I am looking forward to taking the group onto its next stage of strategic evolution and growth.

“I will look to strengthen the group offer behind a central client proposition that has brand strategy and insight consultancy at the core of its creative and digital marketing offer.”

David Grigson, the chairman, said “I am delighted that Barrie will be succeeding Don as CEO. He has been an integral part of Creston’s growth and success over the years and has a deep knowledge of the group’s businesses and the industry. Most importantly, he has a clear vision and strategy for the next phase of the group’s growth and development.”

The search for a new CFO is currently underway and an announcement will be made in due course.